Video Production
Ongoing
Project Goal
Updating the marketing assets to meet the quality of the industry-leading protection gear.
Oberon is a tried and true industrial safety gear company that leads the industry in protecting those who work with high voltage electricity. Oberon has been in business for over 40 years and serves over 100 countries worldwide. Despite having some of the best safety gear on the planet, their visual content left something to be desired, with obsolete imagery and almost no video.
For this project, we collaborated with Finn & Gray to revive the dated photo and video content in the Oberon brand.
Finn & Gray set the table for the project, laying the groundwork for this to be the best return on investment for Oberon. The plan was to put together a styled shoot, capturing photo and video content simultaneously, to showcase their cutting edge safety products. We found a fantastic location at The Dayton’s Project in downtown Minneapolis: a concrete, industrial electrical room, down three flights of stairs in the bowels of this massive building. But as the perfect location would have it, there was no elevator access – so we made over 100 trips collectively to get everything in and out of our location. We got our exercise in for that day, and several others.
Oberon has several different protective suits and all needed both photo and video. With the production space being very small, the shoot was a delicate dance between our video team and the F&G photo team. The photos helped update the Oberon website, their paper catalog and their entire branding strategy. The video content created a fresh library of footage for Oberon to use for their website, social media, Amazon listings and even trade show booths. This initial shoot was a smashing success to set Oberon’s marketing in the same stratosphere as their state of the art products.
