Role
Video Production
Ongoing
Project Goal
Creating a polished profile of content for a growing nutrition brand...
Our team has been working with StrongerU since 2020 in collaboration with Finn & Gray.
Our productions with StrongerU have been lean and efficient, using a nimble crew to execute both photo and video cooperatively. With Finn & Gray we have planned the details and logistics of each shoot. Each shoot has had multiple challenges, from varied locations, an assortment of talent and their availability, a multitude of props and staged setups throughout each shoot day. In addition to that, with each production we have had to capture both photo and video content to create the most value for this client. As you might imagine, capturing both photos and video on the same set, in the same limited space, both working to fully capture detailed shot lists, it is a huge challenge. It is a delicate, choreographed dance.
The content has been used to showcase more video on their website and social media, to help build their franchise sales videos, to bolster their social media content and so much more.
Similar to one of our projects with Anytime Fitness, we had a handful of shoots working in tandem with both photo and video on set to capture a plethora of visual content for the internal StrongerU creative team to leverage for years to come – we created a library of photo and video content to be utilized for all sorts of different mediums.
We have also contributed testimonial videos formatted in all different varieties of formats, from HD, square and vertical versions to be delivered across several online platforms. Recording these testimonials with four cameras at once, capturing two distinct formats, HD and vertical simultaneously was an incredible challenge for our team. But the results are striking – look at these interviews!
In addition, we also helped the StrongerU team create training videos, with the company’s best nutrition coaches teaching new members about basic nutrition, specific information on food and alcohol, how to track food intake, understanding the role exercise plays in health and much more. We created eight separate training videos to train, encourage and fortify new eating habits for StrongerU members.
