When a mission matters, and dollars are needed to keep an organization thriving, the story behind it needs to shine. Recently, Added Element had the opportunity to craft a powerful fundraising video for The Ordway — a centerpiece for their 2025 spring event, The Ordway Ruby Garden Gala, attended by hundreds of supporters, partners, and […]
Creating a Fundraising Video That Inspires Read More »
We had the pleasure of collaborating with the renowned Gasket Studios on a handful of occasions over the years – without a doubt, my favorite production with Gasket was this Bosley television commercial spot. The agency for this project was Marketing Architects, who led with the creative for this project. The beauty is in the
A Challenging VFX Production Read More »
Adding photography to our video shoots has been a game changer for some of our clients, and a savings in the cost of generating a library of fresh visual assets. One (or multiple) shoot days, with both photo and video being captured with the same environment, content, lighting, and talent creates of cohesive visual palate
The Value of Photography on Your Video Shoot Read More »
Have you ever rappelled down the side of a 14-story building, in front of hundreds of people, friends and family, rappelling experts, and news cameras?! Probably not, right? In 2022, we captured the Salvation Army’s event called “Down for the Challenge” where crazy participants went to the roof of the 14-story Omni Lakes Viking Hotel
Aerial Capture for Salvation Army Event Read More »
We were able to collaborate on a fantastic project with Acorns, teaming up with Director Maribeth Romslo. The creative, a vertically shot and delivered social media advertisement, was handed down from the internal Acorns marketing team to the very capable hands of Maribeth Romslo – her directive was to take the rough mold and make
Acorns Financial + US Soccer Star Carli Lloyd Read More »
Hey friends! If you don’t know us yet, check out this video we put together showcasing who we are and what we do best. We believe our work speaks for itself and this video helps illustrate that. Let’s talk about how our video services can help your business. Click the “start your project” button on the top
Hello from Added Element! Read More »
One of our favorite projects in recent years was creating a music video for composer/producer Victor Johnson. Projects like this are so fun because there is so much room for a team to be creative and collaborate to align for one vision — even in the middle of a pandemic. Victor reached out with an
‘Gonna Leave’ Music Video Read More »
Our team got to partner with Best Buy for a handful of projects in 2022. One of our favorite collaborations with this electronic retailer was a campaign to train store employees on the different home entertainment options ahead of the big shopping season – a campaign called ‘Go Big or Go Home.’ The biggest challenge
Teaming Up With Best Buy Read More »
In my formative years as a producer I worked at a company called Dream World Studios — we were commissioned to create four videos for Toro to promote their genuine replacement parts. Toro replacement parts are tuned to perfection and cost more, where third party distributors make compromises in their production process and in return
An International Challenge from Toro Read More »
I will cut straight to the point – our first goal when anyone comes to Added Element is to get clarity on the problem and determine if video is a part of the solution. What is the problem you need to solve? We don’t just want to sell a client a video – we want
The ONE Thing to Think About Before Starting a Video Project… Read More »
